I don't usually dislike ads, in fact I love some of them; most Apple ads for example [link]. There are some ads that are just annoying [link] , then there are some that are not only annoying but offensive: [link]

GET THIS AD OFF TV A.S.A.P.

I don't mind at all that Masterchef is putting a team of females against a team of males. What's annoying is how this is advertised: a listing of sexist sterotypes, that's all it is.

"Girls are more..." "Boys are more..." This makes me sick.

I don't want to live in a world in which people put women in different boxes to men or put anyone in different boxes to anyone else. It's hard enough to be yourself and people can't see you the way you want them to see you if they believe in these stereotypes. I don't want people to think of stereotypes when they see me; just like how bronies don't want people to associate them with those few outspoken people who give them a bad name. I know it's not as bad as it used to be, but I don't want it to go back to that way! (What with this ad on people's tv screens a few times every night.)

Even if this is a sick joke - even if they are well aware of what they are doing and maybe they are just parodying the old 1950's sexist stereotypes - it is not obvious. I know some people who actually believe in these stereotypes (too many people). Just hearing them makes me annoyed.

I've felt what sexism, racism and general discrimination feel like and I wouldn't be surprised if you have felt it too. I know what it's like to not fit in, but I like not fitting in, because to me, "fitting in" means that you  are copying a stereotype; that's boring and stupid. Don't let other people dull your shine - stereotypes are fictional.

Oh and KILL THE AD! BURN IT!